#23 Usage of Argument in Campaign ads

In this video, Obama used several techniques in his camgain ads to attack his opponent, John McCain during the 2008 US presidential election. First, Obama uses a belittlement charge to control the mood of the audience by saying that McCain destroy people's dream by trying to privatize health care like the way he did with banking.  This created fear for people that John McCain's policy would be a disaster as the way the ad puted "A prescription for disaster".This strong world creates a negative image that his policy could led to people's poor life and depression in society. This is also a Domino Theory which suspect that if McCain gets elected and implement his policy, people will be doom for life. Also the ad makes it certain that a pure hypothesis or prediction which John McCain's way to deal with health insurance would be disasterous  was seemed as an inevitable fact and truth. This is called confusing speculation with fact. This is a strong attack ad from Obama to show that John McCain may screw up Health insurance as the way he did with deregulation of banking. Of course, the ad is all based up theory that the way McCain deregulate banking would be equally disastrious to health care. Who knows if the policy would do harm to the health care. After all, banking and health care are two very different things.